Blar i AURA på forfatter "Henriksen, Jørgen"
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Marketing of brands with high awareness - A field experiment examining advertisements’ effect on sales numbers
Henriksen, Jørgen; Ullenrød, Eirik (Master thesis, 2022)Exposure to a brand has been shown to affect customers' behaviour towards it, and advertisements have a positive impact on raising brand awareness. However, when a strong brand has been developed over the years and a ... -
Marketing of brands with high awareness. - A field experiment examining advertisements’ effect on sales numbers
Henriksen, Jørgen; Ullenrød, Eirik (Master thesis, 2022)Exposure to a brand has been shown to affect customers' behaviour towards it, and advertisements have a positive impact on raising brand awareness. However, when a strong brand has been developed over the years and a ...